Business website
Clarify the service, supporting evidence and route to an enquiry.
88Lab Audit
For business owners, marketing teams and agencies.
Find barriers in your offer, trust and path to action. An automated audit of one URL gives you scores across 8 criteria, prioritized tasks and a PDF for your team.
Website audit
The main promise does not clearly state the outcome a customer can expect.
Clarify the service, supporting evidence and route to an enquiry.
Review a product page, its benefits and barriers to choosing.
Check whether the landing page explains the offer and the next step.
The audit brings the essentials together so you can make a decision or hand the work to your team.

Results remain available online and can be downloaded as a PDF.
The most important barriers are ordered by their expected impact.
When the available content supports it, you receive a clearer version of the key copy.
Clear reasoning. See the specific observation, why it matters and what to do next.
Each recommendation starts with what is visible on the page and ends with an actionable next step.
“We provide innovative solutions for your business.”
The headline describes the company but does not explain the visitor’s concrete benefit.
“A website for your service: a clear offer, real projects and an enquiry form.”
Name the service, its audience and scope. Promise only an outcome you can support.
“We are a trusted partner.”
The quality claim has no example, outcome or recommendation that a visitor can verify.
“Explore completed projects with a clear scope, outcome and client recommendation.”
Show a real project with its scope, result and a clearly identified source.
“Contact us”
The generic call to action does not say what happens after it is selected.
“Send a project enquiry”
Name the action and its immediate outcome without making an unverified promise.
The system reviews visible content and desktop and mobile captures. The score combines eight components, each supported by observations from the page.

After verifying your email, add a public URL, goal and audience. A competitor is optional.
The automated analysis uses page captures, visible text and structure.
Open your dashboard report, review the recommendations and download a PDF for your team.
No subscription and no automatic renewal.
For your first page. One welcome credit per person, after account verification.
Create account No bank cardNo subscription. Credits do not expire.
Create an account for this pack One-time payment through StripeEach audit includes an online report, recommendations and a PDF for one URL.
Visible content, the offer, trust signals, calls to action, visual hierarchy and desktop/mobile usability.
The automated analysis evaluates eight predefined components, and the server adds their points up to 100. The report includes supporting evidence and analysis confidence. It is not a measured conversion rate or a sales guarantee.
An online report with a score, priority issues, solutions, copy examples and a downloadable PDF.
No. Recommendations are written as clear tasks you can complete or hand to a designer, developer or marketing team.
An eligible new account receives one credit for its first audit. Protection may decline the promotional credit after a repeat registration from the same email, browser or network.
Yes. From a completed report, you can request an individual scope, timeline and price.
One credit covers one public page at one URL. Run separate audits for a homepage, product page or another landing page. Pages behind a login and internal systems are not suitable for this analysis.
Open the verification link in your email, then add a URL, goal and audience. The audit runs in the background and remains in your dashboard. If the email is missing, check spam or request another one.
Add the page that matters most to your business and see what deserves attention first.